Hey, Amazing readers today I will tell you what is Google’s New Page Experience Ranking Signal.
We always talk about the UI/UX of our sites and this thing is also something like that.
On 10/Nov/2020 Google officially announced that from May-2021 Page Experience will be a ranking signal. You can check out this official announcement on the google search central blog.
Now we need to understand what this new page experience ranking signal is and how it affects your sites. Also, we need to know how to deal with it to maintain your website’s top ranking in Google search results and how to improve your website’s ranking in google search results.
First of all, I want to clarify that page experience is not only one element that you can fix with any single plugin or tool it has 7 different elements in it. I will talk about those in a few minutes.
One more thing that you need to know. That page experience is not the only ranking signal. There are a lot of other ranking signals that Google uses to rank any website or post in the top positions of SERP.
What is Google’s New Page Experience Ranking Signal
As is said, page experience is not a single element; it has 7 different elements in it.
Let’s see what are those 7 elements of Page experience.
1. Largest Contentful Paint (LCP)
The Largest Contentful Paint (LCP) metric reports the render time of the largest image or text block visible within the viewport.
Let’s understand it in simple words,
It is the time that your website takes to load content for a minimum of 75% area of the display of any device. According to google, it should be less than 2.5sec. If your websites take more than this then you need to improve it.
2. First Input Delay (FID)
Let’s understand in simple language,
It is the time taken by your website to process the result after the click or tap action on any link, button, and on other elements of your site by any user, and according to google it should be less than 0.1sec (100ms).
3. Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page.
A layout shift occurs any time a visible element changes its position from one rendered frame to the next.
It is the multiplication of two factors Impact friction and distance friction.
Let’s understand it with an example,
Watch the below video. In the video, you can see the device screen size is 100px when we load a website it is loaded in 50px but sometimes it travels down for 25px more.
So in the video, you can see a page loaded in 75px which means 0.75 impact friction and it travels for 25px which means 0.25 distance friction.
If you calculate CLS for this website just multiply impact friction and distance friction.
0.75 X 0.25 = 0.1875 is the CLS.
But wait, don’t be scared, you don’t need to do this calculation for your website. There is a tool that helps you to calculate CLS for your website. I will tell you about that tool in some time.
The above 3 elements are also known as web vitals that you can see in Google Search Console.
4. Mobile Friendly
Make sure your website is mobile-friendly. To check whether your website is mobile friendly or not you can use Mobile friendly test tool by google and Expert Mobile Friendly Test Tools.
You can also solve the website’s mobile responsive issue using the mobile usability report in the enhancement section of the google search console.
5. Safe Browsing
Security issues on your website will affect user experience. You can check your website’s security issues in the google search console.
Google search console detects four types of security issues in your websites.
- Malware: It shows does your website contain any malware.
- Deceptive pages: It shows phishing content on your website.
- Harmful Downloads: It detects that your website is trying to install any harmful software or app in the user’s device.
- Unusual Download: It detects that your website is asking to download any software or app that is not important for the user.
Https protect your user’s information. Also if your website is using HTTP only it shows the user that this site is not secure.
Also after this update, it will also affect your website ranking in SERP.
So if your website is not on HTTPS migrate it to HTTPS to do this you need an SSL certificate for your website.
7. No Intrusive Interstitials
If you are using popups on your websites that hide the main content when the user reads your articles it affects your website’s page experience.
So if you are using any type of popups on your website try to avoid them.
These are the seven different elements of page experience that will be the ranking signal from May 2021.
Now next thing is whether your website page experience is good or not?
How to check a Website’s Page Experience?
As I tell you in the above part, page experience has seven different elements but the first three which are called web vitals are the most important in it and now I will show you How to check your website’s web vitals score.
There is a website called GT Matrix that helps us to do this.
Let’s see how to check this score,
- Go to gtmatrix.com website
- Enter your website’s URL here and click on analyze button
- Now it will show your website’s web vitals score here
Now It’s Your Turn
I hope you found helpful this information about Google’s New Page Experience Ranking signal. If you have any questions about it let me know in the comment section.
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