Let’s face it. An online business cannot survive unless there is a certain amount of traffic that hits a business website or blog every single day. The world’s best-looking website is useless unless traffic is being driven to it consistently.
Your income is based on your knowledge of marketing techniques and how to apply them effectively to your website. So the question is, how do you improve online website traffic?
The secret to making money from the internet is not complicated but it is not a simple process either. However, the process is not so difficult that you can’t master it in a relatively short period of time.
Learning up-to-date online marketing techniques, taking action and persistence will put you at the front of the class every day if you are willing to put in the effort.
Depending on the type of website you have, it might take a long time before your traffic gets stabilized. By stable, it means getting a decent number of visitors so you can actually make money from your site.
Luckily, there are ways on how to increase website traffic so that your business can generate more sales and conversions.
A pay-per-click service will get results if you just need advertising for your website that provides a product. However, it is not for AdSense sites. It also may end up costing more than you make which defeats the purpose. You want something that will generate literally thousands and thousands of visitors.
Paid marketing methods are basically good for providing fast results to get traffic to your site. One such option is buying an ad with a list owner. However, the results that you get will depend entirely on the size of the list.
These services may also be more expensive than what you have budgeted. The fact is many of these types of services want you to upgrade to another higher-priced level.
Search Engine Optimization (SEO):
If you want to see your website cross the number of hits that it scored when it was freshly launched, then you must go for the optimization of your website as it will help it get a solid position in almost all the search engines present, and that too, without paying any money.
SEO is a widely used tool by promotional marketers today as the websites that show up on the first page of the search engines are viewed by most of the web surfers which will automatically help your website become popular.
You must take the necessary measures for the optimization of your website so that there is nothing left to chance. If your business is to achieve success in terms of the products or services that it offers, search engine optimization is crucial.
Search engine optimization is a process in which your website plays the most important role. If you take the example of Google, it uses various Meta codes and descriptions that make it easier for webmasters to get a hold of the search rankings.
Even if these short descriptions are lengthy enough, they help the website greatly. The entire process of SEO is quite simple but if you want to make the most out of it then you need to choose the right company.
You got to make sure that the content on your website is fresh and simple so that the Meta descriptions can be precise and clear for the server of the search engine to understand. Every website has some of the other unique keywords and that is what the search engines target.
If the optimization process has to be done sincerely, it is your duty to make sure that the website sports simple posts and media files so that the embeddings can be easier.
For this, you can also hire a trained SEO master who has expertise in all these areas as doing it all alone might not produce satisfactory results.
One of the hottest ways to increase website traffic these days is video marketing. This strategy is so effective that more and more online marketers and even online business owners are jumping into the bandwagon of promoting their products and services through this medium.
Internet video marketing is a very trendy form of online advertising these days that many companies are actually incorporating with other online marketing strategies such as search engine optimization and article marketing in order to increase their customer base.
Video marketing proves to be very effective at catching the prospect’s attention since the customers of today want more than just a slick and sharp ad.
Gone are the days of advertising using one pure medium – if you want to draw thousands of customers to your website, the best way to do it is to combine a number of web advertising essentials and fun and informational online video marketing campaigns.
Even when you are planning to use video marketing, you should still use search engine optimization on your website to make sure that your website gets shown on the first page of the search engine results.
Information videos are selling like hotcakes on the web these days, so use that to your advantage – post a short video about the product or service that you are trying to promote or show a video of someone using your product or someone talking about the product or service you have provided. Finding video hosting websites is not a problem, what with the powerful giant that is YouTube reining the video hosting arena.
Uploading videos to YouTube about your products or services is one great (and most importantly, free) way to start your online video marketing campaign.
YouTube videos have proven time and again to reach and get the attention of hundreds of thousands of audiences by the hour, so if you post a very unique and interesting video related to your product, there is a huge chance of your ad to be seen by millions of prospects.
Using email signatures:
This is a massively underused, yet extremely effective method that is often ignored by online marketers when attempting to improve internet traffic.
One of the easiest ways to promote your website is via your email signature.
Why are e-mail signatures so valuable?
This might sound un-exciting and the very last thing to do on your internet marketing list, but email signature has a huge impact on each e-mail you are sending.
Give some thought for a minute to the number of emails you read and write every single day. Have a peek inside your mailbox and check “sent items”. You will be surprised at the number of emails you see!
Every single email you send is a chance to promote your website. Although very simple, it is an extremely effective way to place your website in front of people without spending a single dollar in marketing fees.
Think of an email signature as being just like a business card on the World Wide Web. Its objective is to inform people that you have a website that they can visit and provide pertinent information.
The good news is that the majority of people will click on links, especially when you become familiar with them. Therefore an eye-catching e-mail signature, with an active hyperlink to your site will definitely be effective.
Don’t underestimate the domino effect – e-mails will be forwarded to many more readers, so the potential traffic impact is massive.
Join forums and make sure to include your link in your signature. Forums are one of the top places people actually hang out online to get the top information that they can use in whatever it is they’re venturing in. As these places are normally highly specialized and focused on specific topics, you can always find people with whom you share interests here.
They can, in turn, help you get targeted website traffic because if you find the right forum for you, you’ll definitely get a bunch of people in your niche that will be interested in visiting your website and watch out for your product.
This is a great thing since having a lot of people interested in what you have can better boost your odds of making a sale and earning altogether.
Article submission on the internet has come to assume a remarkable prominence. No SEO expert would dismiss this strategy. In fact, submission of search engine optimized articles is now a mainstream ingredient in any effective internet marketing strategy. How does it increase website traffic?
Simple… With each article submitted to a directory comes the opportunity to submit a resource box ( or ‘bio’) containing details of the author or of the business referred to, which may contain 1 or 2 hyperlinks to a site of the author’s choice. This process originated long ago with the advent of early forms of newsletters. You can start your own best-hosting providers such as Bluehost or GreenGeeks.
Newsletters were, and still are, often published on a daily or weekly basis. However, while it has always been difficult for them to source the number of articles needed, it is often impracticable or simply uneconomic for them to pay for continuing content.
For that reason and the fact that few people would write an article without some sort of return, someone suggested an innovative arrangement. In exchange for content to be published at no cost, the author would be permitted to include a small advertisement below the article.
This has now evolved into the modern internet marketing practice of submitted articles having a ‘bio box at the end of the article. A typical resource bio contains simplified information about the author or the business and usually a hyperlink to his own website.
Increase the marketing efforts that brought you this website traffic in the first place. This is something that you would naturally want to do anyway, but it can’t always be done to infinity. This statement is relevant even if your company happens to be Microsoft or Google.
At some point in time, both of these powerhouses will have to stall or even slow their marketing efforts whether that be because of the economic time they exist or because another player has come onto the market and pushed them so far out of the market that continuing becomes a financial ruin. This is probably a good period of time away, but you get the picture, right?
Diversify your marketing methods by looking at the methods that are currently working. This might also be a good time to determine what marketing avenues are not working and modify or destroy accordingly.
This will probably be very time-consuming for you, but putting in the work now will make the difference in your floating out in space on where the business is headed and you are zipping down the fast lane of success with the prize of success gleaming in your focused eyes. Happy Marketing 🙂